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Tuesday, July 12, 2011

American Idol: What Washington Should Learn From Judge Steven Tyler

I confess. I'm hooked on American Idol. After teaching a business planning class on Wednesdays, I beat it across the lake to join my wife for our weekly fix. It's kind of a family thing. We each have our favorite contestant. My oldest granddaughter adores Lauren. My seven-year old grandson went to his school career day dressed as James. My wife's guy is Scotty. And Haley locked up my vote with "The House of the Rising Sun."

But hands down my favorite personality on the show is judge Steven Tyler. Truth is, I don't understand half of what this guy says. Much of his vocabulary just escapes me. But what I most enjoy about Tyler is his wonderful capacity - and his willingness - to occasionally blow off his fellow judges by announcing to the world that they are flat out wrong. The intellectually honest is refreshing and powerful. No mincing of words. No finessing. No beating around the bush. Nothing disrespectful, mean-spirited or contentious. The judges are always all on the same team, trying to support each other, and do what's best for the show. And to Tyler, that means publicly going on the record when he thinks a fellow colleague is off base. He has a variety of creative ways to succinctly and emphatically make his point. One of my favorites was the night he turned to fellow judge Randy Jackson and just said, "If I agreed with you, we'd both be wrong."

Imagine a Washington where many have developed this Tyleresque will and ability to publicly call out a colleague who has gone too far. I am not referring to daily attacks on those across the aisle, the never-ending partisan mudslinging we've all come to expect. No, what I would so like to see is people calling a spade a spade when one of their own steps over the line. Just like Tyler does when he thinks the show will be improved with some candid honesty about his fellow judges.

Take, for example, when President Obama recently fabricated scenarios to demonize Paul Ryan's budget proposal. It bordered on being shameful. The goal, of course, was to score some cheap political points at Ryan's expense. And it worked. It mattered little that the comments mislead the uninformed, hyped partisan tensions, and demonstrated little regard for accuracy and truthfulness. Various talk show hosts and Republicans had a field day attacking the President for the comments, but all that was to be expected. These partisan attacks just magnified the President's disdain for Ryan's ideas. The episode demonstrated, once again, that stepping over the line often pays off in politics. That's why its standard operating procedure for many players on both sides of the aisle.

Now imagine if a group of fellow Democrats who support the President had stepped up and, in true Steven Tyler fashion, publicly stated, "Mr. President, if we agreed with those comments, we'd all be wrong." That would have had some real impact.

Why would they do such a thing? Ideally, because they understand that the whole process ultimately suffers when the uniformed are misled, partisan differences are unduly hyped, and accuracy and truthfulness are tossed out the window. In Tyler's world, it's "not good for the show." Picture what such non-partisan intellectual honesty would do over time to erode public cynicism and clean up the daily rhetoric. The political garbage would quickly be exposed. The media would have a much tougher time leveraging that garbage for its own ends. And many fewer players would be tempted to play fast and loose with the truth.

I acknowledge that I've now moved deep into fantasy land. Political naiveté in the extreme. But, oh, it's so tempting to imagine what Steven Tyler might say.

Dwight Drake is an experienced planning lawyer, law professor, and business owner. He teaches business, tax and planning course at the University of Washington School of Law. He is the author of the PlainTalk Planning online educational service ( http://www.plaintalkplanning.com ). For more information about Professor Drake and access to his other works, go to http://www.drakeplaintalkplanning.com.

Thursday, July 07, 2011

How to Apply For the American Idol Auditions

American Idol gives undiscovered talent a chance to be overnight singing sensations. Before you can become the next Carrie Underwood or Kelly Clarkson, you have to successfully get through the American Idol registration process.

All applicants have to register in person; there is no online registration. So the first step is to locate the closest audition city from the listed posted on the American Idol web site. The audition cities are spread throughout the country but if you live in a small town, plan a road trip. Carrie Underwood, for example, had to drive eight hours from her home town in Checotah, Oklahoma to audition in St. Louis, Missouri.

Registration begins two days prior to the actual auditions and is on a strictly a first-come, first-served basis. Registration times will be updated on the American Idol website so arrive as early as allowed. It is not recommended to wait until the audition day to register. If the producers run out of time or space, latecomers may not be allowed to register.

There is no overnight camping allowed at the audition venues so expect a crush of people when you arrive. Make sure to dress for the weather-like any Hollywood show, it goes on rain or shine, hot or cold.
To register, you need two forms of ID to prove your age, such as a drivers' license and birth certificate. There is no exception to the two ID rule. If you're a minor, you must be accompanied by a parent or legal guardian.
Once registered, you'll get a wristband and a seat ticket. You can bring one guest, who needs to sign in the same time you do. They will also get a wristband and ticket. Once they put the wrist band on you do not take it off. If you remove the wristband for any reason, it becomes null and void. They might give you another on the audition day if space allows, but you'll be at the bottom of the audition list, meaning your chances to perform will be slim to none.

The call time for audition day is 5:00AM. In addition to the wristband and ticket, you need to bring a signed release form, which can be downloaded from the AI web site. You'll also have to show your two forms of ID one more time to finally get into the venue where the auditions are held.

It's a time-consuming process but with patience, perseverance, and a little luck, you'll get your shot at being America's next singing idol.

You don't have to go crazy, nor do you have to be a slave to the music industry to "make it". To learn how to get in contact with top record labels, managers, producers and more simply visit http://www.TheIndustryYellowPages.com, the world's largest list of music contacts.

Monday, July 04, 2011

A Sales Lesson From American Idol?

Would you think you could learn a profound sales lesson from American Idol? Well, it happened tonight.
Here's the back story in case you're not a fan. Last week, Pia, a beautiful and seemingly unbeatable contestant got the axe. The results horrified everyone!

Fast forward to last night. The mentors (music industry bigwigs whose names I don't know) were advising another contestant, Lauren, about her upcoming performance. After showering her with compliments about her talents, one of the mentors looked her straight in the eye and said, "There are a whole bunch of Pia fans out there. If you do well, you can steal her votes."

Lauren looked horrified, almost shaken. She couldn't possibly steal her friend's votes.
The mentor continued, "That's how you have to think in this business."

A second mentor, understanding Lauren's discomfort, smiled and perfectly re-framed the goal.
'Don't sell them. Invite them."

Don't sell them. Invite them.

Think about the wisdom in that. He was telling her that instead of going in for the kill, to simply use her gifts- in her own special way - to engage the audience. To invite them to her world.

You can apply the same principal to sales. Don't set out to steal the business with heavy-handed tactics. Instead, invite your prospects to participate in the opportunity you bring to the table. An invitation implies acceptance and friendship. It's non-threatening. It's flattering. It means "I like you enough to join me." And most importantly, the extension of an invitation puts you in control. Instead of waiting for a prospect to choose you, you were the first to choose by asking them to the party.

By inviting people, you totally change the sales dynamic - in your favor.

How do you extend an invitation to a prospect? A lot depends on your personal style. Take a good look at how you foster relationships with prospective clients. Do you call or visit with the intention of telling them how wonderful you or your product are? Or do you ask about them? Their needs? Their goals? Do you dig deep for the solution that meets their needs? Like any good host, it may be your party, but it's all about pleasing your guests.

There are actually a lot more sales tidbits one can cull from your American Idol viewing. Be authentic.
Show up. Do your best. Don't be too pitchy. But for today, the concept of inviting people into your world wins my vote as a great sales tactic.
Angel Cicerone
Sales and Marketing Strategist
angel@angelcicerone.com